|
| |
ZDirect's Suite of Tools
- Central CRM Database and Marketing Data Warehouse
Utilizing a myriad of formal interfaces, ZDirect platform will automatically
centralize and manage your marketing databases for hotel guests,travel planners,
business partners, travel agents and much more. The maintenance of a single guest
profile for the property, or multiple properties, is an essential
requirement for eCRM capability. The platform possesses an Automated Data Merge and
List Hygiene Engine critical to long term integrity of a hotel's guest history.
- Email Marketing Campaign Manager
Send quality targeted and relevant HTML email messaging
to your guests and leads based on their purchasing habits,preferences and a myriad of advanced personalization variables.
Experience increased bookings, higher ADR,and develop Email Brand Value (EBV). Newsletters, and
samples.
- Full Service Email Service Provider (ESP)
ZMail is a full service email service provider with optimal efficiency of delivery.
ZDirect retains a full time ISP relations team and is "whitelisted" with all major Internet
Service Providers. Email is a complicated business, however,deliverability and data integrity
is made easy with ZMail. We manage your database, eliminate duplication, errant data, unsubscribes,
suppressions, provide filters, and maintain a complete audit of subscriber activity. Organizing
your database and making it actionable saves you time and money and provides hotel and property
managers the peace of mind to perform their job effectively.
- Web Form Integration & Customer Acquisition
ZMail's intelligent profiler system integrates with your web site, organically builds your opt-in subscriber list,
and turns your anonymous leads into well profiled loyal customers. This module also includes the Viral Marketing Package,
embedded email / website referral, user editable profile pages, surveys, online and via email, and custom unsubscribe messages.
- "Intelligent" Pre and Post Stay Communication
Exceed your guests’ expectations by automatically sending them "intelligent" and personalized
confirmations,
prearrival letters,
thank you letters,
customer satisfaction surveys, according to
preference selection.
It is critical to develop that relationship online with your customer, show that you care, enhance the guest experience
and bring them back time after time.
- Advanced Reporting
With ZMail, you can measure the results of your electronic marketing campaign and know exactly how much
revenue was generated for each email, each strategy, and your sources of business. Quantifiably get to
know your customer better by learning their preferences and buying habits and receive feedback from the customer satisfaction experience.
Electronic Concierge On Demand
This functionality allows guests to plan their custom vacation itinerary prior to arrival demonstrating
the hotel's commitment to making their stay perfect. The Guest Profile captures personal preferences and
interests, which in turn allows you to better serve guests on a more personal level.
In addition, this functionality assists hotels in operationally streamlining the reservations process,
maximizing incremental revenues and ultimately increasing guest loyalty.
On Property Text/SMS Messaging
SMS text messaging is the most widely used data application on the planet. Learn how you can communicate
with your guests using the ZDirect platform, pre-stay, on property, and post-stay, all interfaced with your PMS system.
The generation of incremental revenue is significant for hoteliers.
Mobile eCRM
Mobile Passport is an interactive personalized mobile web portal for every guest. The platform is fully
integrated with the property management system and allows the customer to interact with the property
before they arrive and whilst on property. The guest can perform functions such as travel planning, electronic
concierge, advance check-in, room upgrades, and much more. All to enhance the guest experience and
generate incremental revenue.
Social eCRM and Social Forwarding
Social media is all about joining the ongoing conversations of your guests and prospects, and expanding
your reach of email via social networks. ZDirect can empower you to understand and take advantage of
this growing viral opportunity.
RezQueue Reservationist Communication Portal
This exciting module empowers hotel officers and customer service representatives to
access ZDirect's RezQueue portal in order to review, modify, confirm, or update a property's
event-driven correspondence sent to customers after a guest reservation has been made.
RezQueue's event-driven correspondence includes: guest reservation confirmations, confirmation updates,
pre-arrival, post-departure, thank you, and reservation cancellations. RezQueue possesses a historical
viewer to re-send previous correspondence. Electronic delivery options for RezQueue include,
but are not limited to: HTML email, email with PDF attachment and FAXing.
Premium Functionality
Mobile Device Compliance, Dynamic Content, Inferred Profiling, Automated Marketing tracks, Request for Proposal,
Quote Systems, Online Booking Engines, Loyalty Program Marketing, Audience Management, Postal CRM, SMS, and RSS
capability are all functionality available to hotels, resorts and professional property managers through ZMail.
ZMail is the preeminent provider of solutions for the hospitality and resort industry in the emerging area of Internet,
electronic and CRM marketing – and a technology that will exceed your expectations!
|
|
|
