ZDirect launches Mobile Passport functionality integrated with Hotel Property Management System

Miami Beach, FL – June 14 2010 – ZDirect Inc announces the immediate launch of its Mobile Passport platform as part of its enterprise eCRM solution for hoteliers. Simply, Mobile Passport is an interactive personalized mobile web portal for every guest. The platform is fully integrated with the property management system and allows the customer to interact with the property before they arrive and whilst on property. The guest can perform functions such as travel planning, electronic concierge, advance check-in, room upgrades, complete guest surveys and much more all to enhance the guest experience and generate incremental revenue.

About ZDirect, Inc.

Based in Miami, Fla., ZDirect, Inc. is the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry. Zdirect's product offering takes eCRM communication technology to a new level of effectiveness by giving hoteliers a powerful suite of tools to impact relationships with their guests and inquiry base. ZDirect empowers hotel operators to streamline their electronic marketing and CRM efforts. With ZDirect's patented ZMail® and RezQueue® technology and expertise, hoteliers are able to centralize their databases, send "intelligent," targeted and highly personalized communication to their guests and subscriber list. Then when they book, automatically send confirmations, pre-arrival emails, thank you emails, customer satisfaction surveys, and ultimately convert leads and previous guests into long term customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing. ZDirect is an Enterprise Email Service Provider (ESP) for the Hospitality Industry and the ideal solution for hotel companies that require cutting edge features, solid integration and professional services.

Features and benefits of the ZDirect platform include:

  • Central Data Warehouse
  • Property Specific Email Marketing
  • Corporate Email Marketing
  • Mobile eCRM
  • Social eCRM
  • PMS, POS and CRS Interfaces
  • Pre & Post Stay Communication
  • Customer Satisfaction System
  • Electronic Concierge On Demand
  • Reservation Communication Portal
  • Web Guest Acquisition Engine
  • Golf Tee Sheet Integration
  • Dynamic Content Engine
  • Hospitality ROI Reporting
  • Advanced Filtering and Segmentation
  • On Demand ROI Reporting
  • Full Service Email Service Provider
  • Profile Consolidation Engine