HENDERSONVILLE, TN -- ZDirect, Inc. has partnered with Boomerang Hotels to build an electronic Customer Relationship Management (eCRM) platform for both the GuestHouse International and Settle Inn brands and its nearly 100 locations. This initiative allows hotels to dramatically improve customer information by communicating with guests based on online profiles in order to enhance the customer experience, gain loyalty and increase revenue.

Leveraging its product offering, ZMail® and RezQueue®, ZDirect enables both corporate marketers to streamline their entire electronic marketing efforts and send highly targeted and relevant messaging to customers via email and mobile communication. This technology will drive new revenue, boost customer loyalty, and expand Boomerang Hotels customer base by converting inquiries into guests. According to Boomerang Hotels President and CEO Brendan Watters, "the ZDirect eCRM platform will generate thousands of new dollars for both GuestHouse and Settle Inn franchise partners. ZDirect's technology initiative is just the beginning of a major effort to build relationships with our guests and build a model that will be the envy of other service chains."

Boomerang's new eCRM program also provides automated solutions and interfaces with both the central reservation and customer satisfaction systems. The initiative features the following:

• Centralized Data warehouse, automated segmentation, list hygiene and customer preferences.
• Access by each individual property to access a subset of the overall database and communicate with their guest, all under a corporate approval and branding program,
• Best of breed, "intelligent" automated electronic communications including reservation confirmations, pre-arrival information and thank you letters with guest surveys. Each communication will be highly personalized
• Electronic newsletters, target marketing and promotional programs at every level corporate and property specific.
• Property specific electronic communication templates
• Reward program facilitation and development
• Advanced electronic marketing techniques such as dynamic content and behavioral profiling
• Mobile CRM.

ZDirect's Chief Strategy Officer outlines, "We are extremely excited about cultivating our relationship with Boomerang Hotels as they are a perfect fit and will experience immediate results. Literally within days of our implementation their return on investment will be evident. We intend to work closely with not only the corporate partners to implement their electronic marketing plans but to provide tools that each franchise partners at each hotel can utilize that translates into instant revenue on the property level. It is also our goal to empower both brands with the latest in CRM technology and drive new reservations to more profitable booking channels."

About Boomerang Hotels: 
Boomerang Hotels is a brand with a simple approach to lodging that focuses on delivering the most important services and amenities to guests at a reasonable rate. Comprised of Settle Inn & Suites® and GuestHouse International®, Boomerang Hotels is based in Hendersonville, Tenn. Boomerang Hotels® brands focus on what guests really want: clean, comfortable accommodations, friendly helpful staff, time-saving amenities, and consistently great rates.

To learn more about Boomerang Hotels, please contact Dennis Cummings, CHA at 615-264-8046 ordennis@boomeranghotels.com.

About ZDirect, Inc. Based in Miami, Fla., ZDirect, Inc. is the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry. Zdirect's product offering takes eCRM communication technology to a new level of effectiveness by giving hoteliers a powerful suite of tools to impact relationships with their guests and inquiry base. ZDirect empowers hotel operators to streamline their electronic marketing and CRM efforts. With ZDirect's patented ZMail® and RezQueue® technology and expertise, hoteliers are able to centralize their databases, send "intelligent," targeted and highly personalized communication to their guests and subscriber list. Then when they book, automatically send confirmations, pre-arrival emails, thank you emails, customer satisfaction surveys, and ultimately convert leads and previous guests into long term customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing. ZDirect is an Enterprise Email Service Provider (ESP) for the Hospitality Industry and the ideal solution for hotel companies that require cutting edge features, solid integration and professional services.

Features and benefits of the ZDirect platform include:

• Central Data Warehouse
• Property Specific Email Marketing
• Corporate Email Marketing
• Mobile eCRM
• Social eCRM
• PMS, POS and CRS Interfaces
• Pre & Post Stay Communication
• Customer Satisfaction System
• Electronic Concierge On Demand
• Reservation Communication Portal
• Web Guest Acquisition Engine
• Golf Tee Sheet Integration
• Dynamic Content Engine
• Hospitality ROI Reporting
• Advanced Filtering and Segmentation
• On Demand ROI Reporting
• Full Service Email Service Provider
• Profile Consolidation Engine