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Press Room
Shell Vacations Chooses ZDirect to Boost Revenue in 2010
PHOENIX, AZ, May 27, 2010.
Shell Vacations Hospitality
announces the roll out of the ZDirect eCRM platform (Electronic
Customer
Relationship Management) to 16 of its property destinations to boost
revenue in
2010, after a successful trial at 2 locations.
Shell Vacations
is one of the nation's largest independent vacation ownership
developers
serving close to 125,000 owners and members and operating in 23 resorts
in the
United States, Mexico and Canada.
According to Karen Johnson, Vice-President, Hospitality Sales &
Marketing for Shell Vacations Hospitality, “In times like these with
demand at an all time low, we have to fight harder for a larger share
of an
even smaller rental market without an increase in marketing budgets.
Since
the online booking channel is the only one that continues to expand,
our goal
was to shift our budget away from anything off-line and find a solution
that
would streamline and strengthen our efforts online, enhance our
customer
service programs and help us to build loyalty to our brand.
Partnering with ZDirect
provided us with the support we needed to implement a successful eCRM
program. Their solid understanding of the hospitality
industry helped us to identify opportunities to gather more specific
information about our guests and turn that into very relevant,
customized
marketing messages to not only service them more effectively, but also
to
generate incremental revenue. “
Hayes Thomas, ZDirect's CEO, states,
"We are extremely excited about working closely with Shell Vacations
and
to do our part to ensure that that revenue and ROI is
optimized. We are extremely confident that Shell
Vacations’ use of the ZDirect platform will strengthen its brand
loyalty at all
its impressive list of destinations.
Continues Ms. Johnson with Shell
Vacations Hospitality, “We were also delighted to find that the
application was
very user-friendly. It’s easy to set-up
and manages multiple campaigns. Furthermore,
the tools in ZDirect ensure that messages being sent by various users
from
several locations are consistent with our brand standards.”
 About
Shell Vacations
Shell
Vacations offers a collection of 23 resorts,
hotels and lodges ideal for family vacations, romantic getaways,
retreats,
reunions and business trips. Visitors may stay at hotels and resorts in
popular
destinations in the U.S., Mexico and Canada from San Francisco to
Whistler. Shell Vacations Hospitality is a subsidiary of
Shell Vacations LLC, a premier developer of upscale vacation ownership
resorts.
For more information, please visit www.ShellHospitality.com.
Contact: Kat Calbes Tel: (310)
395-5050, kcalbes@blazepr.com.
About ZDirect, Inc.
 Based in Miami, Florida, ZDirect is the
preeminent provider of electronic marketing and eCRM solutions for the
hospitality industry. ZDirect's product
offering takes eCRM communication technology to a new level of
effectiveness by
giving hoteliers a powerful suite of tools to impact relationships with
their
guests and inquiry base. ZDirect's
empowers hotel operators to streamline their electronic marketing and
CRM
efforts.
With ZDirect's patented ZMail® and
RezQueue® technology and expertise, hoteliers are
able to
centralize their databases, send "intelligent," targeted and highly
personalized communication to their guests and subscriber list.
Then when
they book, automatically send confirmations, pre-arrival emails, thank you emails, customer
satisfaction surveys and ultimately convert leads and previous
guests into long term customers. The result is new revenue
captured,
stronger customer loyalty, expanded customer base, and increased return
on
investment through the reduction of traditional marketing costs via
measurable
electronic marketing.
ZDirect is an Enterprise
Email Service Provider (ESP) for the Hospitality Industry and the ideal
solution for Hotel companies that require cutting edge features, solid
integration
and professional services. Features and
benefits of the ZDirect platform include:
- Central Data Warehouse
- Property Specific Email Marketing
- Corporate Email Marketing
- Mobile eCRM
- Social eCRM
- PMS, POS and CRS Interfaces
- Pre & Post Stay Communication
- Customer Satisfaction System
- Electronic Concierge On Demand
- Reservation Communication Portal
- Web Guest Acquisition Engine
- Golf Tee Sheet Integration
- Dynamic Content Engine
- Hospitality ROI Reporting
- Advanced Filtering and Segmentation
- On Demand ROI Reporting
- Full Service Email Service Provider
- Profile Consolidation Engine
Visit www.zdirect.com for more
information.
For general inquiries email us at sales@zdirect.com.
For
Sales information, please contact Caren de'Ath, Director of Sales for
ZDirect, carenuk@zdirect.com
(954) 376-3409.
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